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WidgetBucks and International CPM 1000 Impression Rates

WidgetBucks has started reporting for their International CPM ads. It revealed that the CPM rates are very low. It is somewhat disappointing for many publishers. So WidgetBucks is trying to tell the facts about International CPM ads, on their official blog. They mentioned it clearly that, this is the decision of advertisers regarding the CPM rates, not WidgetBucks’.

So, actually what affects the CPM rates? The CPM rates depends on the quality of traffic and the willingness of advertisers. Advertisers wants to show their ads to targeted traffic. So they decides on countries where their ads will appear. In case of WidgetBucks International CPM ads, traffic from UK, Australia, Germany, France, Italy, Netherlands, Poland, Brazil, India, and Japan are most important. Because advertisers wants to show their ads to these countries.

For traffic from the above countries, Publishers can expect to get CPM rates between $0.25 and $0.80, depending on the ad format. WidgetBucks says that the 468×60, 728×90, and 160×600 ad sizes yield higher than the 300×250, and much more than 120×600 or 250×250.

But traffic from Philippines, Thailand, Malaysia, Indonesia, Singapore, Vietnam, China, Egypt, and Romania are useless for WidgetBucks International CPM ads. Because advertisers don’t want to show ads to these countries. So, traffic from these countries means zero revenue! Traffic from other countries, such as Taiwan, parts of the Middle East, parts of S. America, and other regions will earn under $0.10 CPM.

So far I am happy with the WidgetBucks results for my other sites. More that 50% of my traffic comes from US & Canada and hardly 10% comes from those non-paying countries. Now I am waiting to see the final results after this month!